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Introducing Hertz Ultimate Choice ™

The smartest, easiest way to rent a car.

Hertz Ultimate Choice puts you in the driver's seat, making choosing the right vehicle easier than ever. Now available at select airport locations, it's the convenient way to find exactly the car you want and get going. Best part? It's available to all Hertz customers.

How Hertz Ultimate Choice Works:

You no longer go to an assigned car. You decide what to drive. Gold Members: When you book a midsize class vehicle or larger, you have access to exclusive vehicles based on your status.

  1. Go to the car zone indicated on your reservation.
  2. Choose the car that is right for you. You'll find a range of makes, models and colours to suit you.
  3. Get in and go.